photo credit: Minuteman Press

If you run a print shop, you may have already heard of variable data printing—or may already be offering it. In case you need a refresher, variable data printing (VDP) is a form of digital printing that allows users to customize various elements of their printed material, such as text, images, and graphics, across multiple copies.

Some of the leaders in the VDP market include HP, Canon, and Xerox —all of which are proud partners of SumnerOne.

If you run a commercial print shop, you might be wondering how you can grow your existing printing business. One of the best ways to do this is by offering different types of specialty printing services.

Over the past few years, specialty colors have made a statement in the digital print space. These metallic, fluorescent, white, and clear inks give designers more possibilities and give print shops the flexibility to provide more value to their customers. With their CMYK Plus Adaptive Technology, Xerox has been leading the way with innovative Beyond CMYK digital sheet fed solutions that help both in-house and commercial print shops deliver more “wow” to their customers.  

The HP Latex Printer Series is a ground-breaking set of wide-format printers capable of producing anything from car decals to textile signage. The series maximizes output with water-based ink and latex-based pigment carries to produce durable, quality prints. When paired with HP’s cut solutions, the Latex printer is capable of start-to-finish, wide-format production at impressive print speeds. HP Latex Printers remain the industry-leading wide-format, inkjet option for small sign shops and large print service providers alike.

For many, "digital" and "print" seem at odds with one another. Some even thought a digital world would mean the death of print. However, print has embraced the digital world to advance industry offerings, functionality, and, most importantly, productivity. Digital print has revolutionized print production and created a huge demand for flexible, low-cost, high-quality printing options.

There are a lot of resources out there that take on this question: Which technology should I use for my next printing project? With the ever-growing updates in tech, however, those articles can quickly become outdated and many of them are already. Here at SumnerOne, we want to make sure that you stay on top of all the latest printing trends, even if that means revisiting a long-going debate.