Despite the popularity of digital advertising, print advertising remains relevant in many places around the world. In fact, from 2018 to 2023, the print advertising distribution market in the U.S. brought in $3.9 billion in revenue, involved 1,137 businesses, and employed over 10,000 employees.

Contrary to popular belief, print advertising had a bit of a comeback in the last few years and has continued to thrive. Research from Vericast shows that 70% of consumers value mail ads—so much that they even keep engaging mail ads for roughly 14.5 days!

During the recent COVID-19 pandemic, direct mail services helped drive digital activity and engagement. As digital advertising grew by 35 percent and continued to bombard consumers with messages on the web, direct mail marketing benefited from people’s renewed attention and interest.

Print advertising distribution engages consumers through physically printed media. Some print advertisement examples include newspapers, magazines, and brochures sent through direct mail.

The digital graphic printing industry in the United States has remarkably changed in recent years, revolutionizing commercial print shops' operations. As technology in print advances at an unprecedented pace, staying updated with the latest trends and market developments is essential for commercial print shop owners.

This article will share actionable insights into the U.S. digital graphic printing market, highlighting its evolution, current state, benefits, significant trends, challenges, and the way forward for commercial print shops.

This era, marked by technological advancements, has also impacted the print industry. In particular, web-to-print (W2P) software solutions have transformed how print businesses operate, increasing efficiency and convenience.

Web-to-print solutions cater to marketing companies, print shops, and distributors, enabling them to provide convenience to customers through customizable printing options.

This article explores W2P solutions, their significance, benefits, features, and how they revolutionize the modern print industry.

The packaging industry is experiencing a transformative shift. Projections by Global Market Insights Inc. highlight an optimistic future for the Digital Printing Packaging sector, suggesting that it's poised to reach a remarkable USD 30 billion by the end of 2032.

This projection is a fantastic opportunity for print shops that want to expand their services and maximize their earnings.

What makes digital print for packaging so promising?

Educational records play a pivotal role in students’ academic journey. It serves as a comprehensive reflection of their achievements, progress, and capabilities. These records are essential not only for tracking academic performance; they also hold great significance in college admissions, job applications, scholarship opportunities, and various other aspects of a person’s educational and professional pursuits.

One education record stands out as a critical document: school transcripts—specifically high school and college transcripts. These transcripts provide a detailed account of a student's academic performance year after year. Colleges, universities, and employers use transcripts as reliable sources of information to make well-informed decisions about prospective students.

A new era has dawned in the ever-evolving printing world, transforming ink on paper into a mesmerizing visual experience.

Meet “sexy print,” an allure made possible by digital embellishments.

These innovative techniques have revolutionized the production of printed materials. They allow businesses to craft visually stunning packaging and labels that can boost their marketing outcomes. Digital embellishments usually feature intricate designs that were previously difficult or even outright impossible to produce affordably using traditional printing methods.

In this article, we’ll explore the power of digital embellishments and the new opportunities they bring for businesses.

In today's digital age, it’s easy to undervalue the importance of print education and experience. However, contrary to what some people may think, print continues to hold immense value and offers numerous benefits in today's world.

In this article, we’ll discuss the numerous benefits of print management education and experience. We’ll also explain how those two can prepare students for a potential career in printing technology. Knowing those benefits, schools can offer their students a chance to reap the unique advantages offered by this timeless medium.