Wide format printing is a type of large format printing that involves the production of oversized prints using specialized wide format printers. It is used to create banners, posters, wall decals, vehicle wraps, and other large format prints.

With proper knowledge and the best wide format printer, commercial print shops can unlock various opportunities in wide format printing.

Printer ink stands at the forefront of visual communication as the essential component that brings vibrant and impactful visuals to life on paper, labels, packaging, and various substrates. It’s a multi-billion-dollar industry that caters to the diverse needs of businesses, from advertising agencies to packaging manufacturers and print shops.

Staying up-to-date on printer ink market trends is a strategic necessity for your commercial print shop. It empowers your print business to make informed decisions about your equipment, materials, and services, enabling you to remain competitive and meet your clients' evolving demands.

Despite the popularity of digital advertising, print advertising remains relevant in many places around the world. In fact, from 2018 to 2023, the print advertising distribution market in the U.S. brought in $3.9 billion in revenue, involved 1,137 businesses, and employed over 10,000 employees.

Contrary to popular belief, print advertising had a bit of a comeback in the last few years and has continued to thrive. Research from Vericast shows that 70% of consumers value mail ads—so much that they even keep engaging mail ads for roughly 14.5 days!

During the recent COVID-19 pandemic, direct mail services helped drive digital activity and engagement. As digital advertising grew by 35 percent and continued to bombard consumers with messages on the web, direct mail marketing benefited from people’s renewed attention and interest.

Print advertising distribution engages consumers through physically printed media. Some print advertisement examples include newspapers, magazines, and brochures sent through direct mail.

The digital graphic printing industry in the United States has remarkably changed in recent years, revolutionizing commercial print shops' operations. As technology in print advances at an unprecedented pace, staying updated with the latest trends and market developments is essential for commercial print shop owners.

This article will share actionable insights into the U.S. digital graphic printing market, highlighting its evolution, current state, benefits, significant trends, challenges, and the way forward for commercial print shops.

This era, marked by technological advancements, has also impacted the print industry. In particular, web-to-print (W2P) software solutions have transformed how print businesses operate, increasing efficiency and convenience.

Web-to-print solutions cater to marketing companies, print shops, and distributors, enabling them to provide convenience to customers through customizable printing options.

This article explores W2P solutions, their significance, benefits, features, and how they revolutionize the modern print industry.