Tips and Tricks for Creating Impressive Cards Every Holiday Season

For most people, the holiday season is a time for celebration. However, for commercial print shop owners, this season offers promising opportunities to nurture client relationships. One of the many approaches to promote better engagements is to create top-quality holiday print materials.

Printing holiday cards goes beyond being a seasonal gesture. It's also a valuable touchpoint that can reinforce a business’s branding and highlight its commitment to high standards and thoughtfulness.

Keep reading to learn some essential elements potential clients are looking for in holiday print cards.

More than half (70%) of consumers feel a deeper connection with brands that give out personalized holiday greeting cards. This highlights the promising business possibilities for commercial print shop owners. Understanding key design elements can help distinguish between producing print products that merely satisfy seasonal demands and those that leave a memorable impression.

If you want to produce remarkable print holiday cards for your clients, consider the following elements:

Color Palette
Color choices set the tone for greeting cards. Opt for the iconic green, red, and cold combination to evoke traditional holiday feelings. A blend of blue and silver is also becoming quite popular for a more contemporary take.

Typography
Elegant scripts are best for cards that aim for a regal vibe. Meanwhile, sans-serif fonts are best for printing holiday cards that look casual and fun. Whichever you choose, readability should be a top priority.

Customization Options
What separates generic holiday print materials from memorable ones is customization. Adding names, your client's logo, or tailored messages can help receivers feel more connected to the cards.

Choosing the Best Materials for Printing Holiday Cards

Once you know and apply those ideal design elements, your next step should be to find the right materials for your holiday card printing projects. Your chosen materials can significantly impact how people remember your clients' greeting cards.

Choosing the best materials will help build your commercial printing reputation. Here are our recommendations:

Premium Cardstock
High-quality cardstocks are a staple choice for a print holiday card. This material is best known for its durability and professional look to showcase more intricate designs.

Textured Papers
Many people enjoy receiving holiday print cards with linen or felt finishes. A tactile element enhances your product's sensory experience while adding a layer of elegance.

Eco-friendly Paper
For your clients whose brands push sustainability, recycled materials will help strengthen their causes. Choosing this material for printing holiday cards shows a dedication to protecting the environment without compromising aesthetics.

Expediting the Holiday Card Printing Process

As the demand for holiday print skyrockets, time-saving production strategies become vital. Investing in automated equipment like high-speed printers can significantly reduce manufacturing time.

Standardizing your card template can also streamline the process. However, balancing standardization and customization is vital to avoid making your holiday print seem generic.

Managing orders during the busy season also requires adequate planning. Your commercial printing service may offer early-bird discounts to encourage clients to place orders ahead of the season. Setting deadlines for bulk or customization-heavy orders can prevent bottlenecks from happening.

With proactive planning and efficient strategies, your shop can deliver top-standard print holiday cards on time—even during peak seasons.

How SumnerOne Can Help Improve Holiday Card Printing

The secret to successful seasonal printing is a streamlined, efficient workflow—something our advanced print technology solutions provide. Automating key processes like file preparations and color management means faster turnaround times for holiday print materials, even during busy seasons.

Contact us today to learn how SumnerOne can empower your business to exceed client expectations every holiday season!