Optimize Your Commercial Print Shop’s Success with Year-End Planning

The end of 2024 also marked the beginning of this new year. These early days of 2025 are a great time to reflect, take stock of accomplishments and challenges, and, most importantly, a chance to chart a course for your business’s success. For commercial print shops, it would be wise to utilize this time to allocate your resources and ensure that your business is heading in the right direction.

To increase the reach of your commercial printing services, we recommend reviewing your shop’s strengths and weaknesses from the previous year and then incorporating those into your plan to achieve your goals this 2025

Setting SMART Goals For Your Commercial Print Shop

SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. For businesses not only in the commercial printing industry, SMART goals effectively guide decision-making processes and enable your commercial print business to remain on track by providing a specific roadmap.

For your commercial print shop, you may set goals like “increase revenue by X% in the next year,”  “reduce production waste by Y% within six months,” or even “improve customer satisfaction scores by Z points by the end of the quarter.” Such goals provide clear targets that can effectively measure progress, ensuring that all your team’s decisions and efforts align with your business’s overall vision.

Evaluating Your Commercial Printing Performance

Continuously ensuring that your customers are satisfied with your commercial print solutions might be difficult, but assessing your business performance last year is the key to actualizing this idea.

There are different ways to assess this performance. For example, financial metrics in key performance indicators (KPIs) like revenue and return on investment (ROI) can help you evaluate whether or not your commercial print business is profitable. Interpreting what these reports imply can be a good way to see how your shop is doing overall.

In addition, conducting analyses in production workflows and handling commercial printers while taking into account customer feedback allows you to see flaws in your operational efficiency. Those can guide you on what needs to be improved and what needs to remain so you can achieve long-lasting success.

Adopting New Strategies for Commercial Printing Success

With all your goals and performance assessments in mind, it’s time to decide what strategies you can take to maximize your success in the commercial print industry.

If one of your goals is to reduce waste, you may employ eco-friendly practices like using tree-free or recycled paper for commercial printing. To attract new customers, showcasing the latest innovations of commercial printers with advanced inkjet technology or eco-friendly features (like double-sided printing) is also effective.

Adopting those strategies may be challenging initially, but it will be well worth it. However, keep in mind that a successful year-end review is just the first step. To achieve success in such a competitive landscape, you’ll need a partner who can provide reliable support.

SumnerOne can help equip your print shop with the technology and expertise you need to grow your business and achieve your goals. We offer a wide range of commercial print solutions, including vendor-agnostic advice, reliable after-sales support, and more.

Ready to build a partnership for success? Contact us today to learn more about how we can help your print shop grow!