Featured Product: Xerox Iridesse Production Press

If you own a color printer, you’ve likely had to replace one of four ink cartridges used in your device. Cyan, magenta, yellow, and black have long been the standard color model used to produce high-quality prints of any kind. Whether you’re printing on ink-jet or laser printers, these four colors are used together to reproduce the entire color spectrum on the page.

This color model continues to play an important role in commercial printing, but it’s struggling to deliver the dynamism and digital enhancements that help printed materials compete for the viewer’s attention.

This was the inspiration for the new Xerox Iridesse Production Press. CMYK coloring is still used to produce beautiful, high-quality printed images, but the Iridesse Production Press combines this four-color printing press with metallic gold, silver, clear, and white specialty inks that can be integrated into any print job. This combination creates new visual effects that give Xerox customers a new, innovative competitive edge.

Most importantly, these effects are now available with the Xerox Iridesse in a simple, cost-effective format. You can calculate the cost of a print job directly on the device using built-in software, making it easy to price specialty inks for your customers. This gives businesses easy, affordable access to professional print services that outperform the rest of the market. 

How It Works

A typical printer has four stations for each of the CMYK colors. The Xerox Iridesse Production Press expands those stations from four to six, creating space for metallic gold and silver to be added to the kit. 

What’s most unique about this setup, though, is the one-pass ability of these printers to print all six colors in a single pass. This allows for faster printing that accelerates workflows and improves the cost-effectiveness of creating this type of printed asset.

The Xerox Iridesse Production Press allows you to utilize this dry ink printing in many different ways, from layering under or over CMYK prints to creating unique iridescent palettes. Dry ink can also be used to create spot effects, metallic gradients, and other specialty enhancements, as well as for adding dimension or texture to an image.

The white specialty ink allows for higher color accuracy and the ability to print CMYK elements on different-colored paper (black, for example). The printer itself allows for up to seven passes through the printer to layer the white ink and improve color accuracy.

Clear, meanwhile, allows the printer to add a sheen over the paper, giving it a different texture. Multiple passes through the printer can be used to create depth and dimension with clear ink.

Further adding to its versatility, the Iridesse can print on a wide range of print stock, from white to colored and rustic to gloss at up to an impressive 120 ppm.

Common Use Cases

Xerox Iridesse Production Press can add all these special metallic enhancements to a wide range of consumer products, including:

• Wedding invitations
• Baby announcements
• Magazines
• Posters
• Print mailings
• Window decals
• Professional portfolios
• Banners
• & more!

The Iridesse Production Press’s high-quality metallic images are also suitable for commercial orders, such as business cards, presentations, and sales materials. The printer is also able to handle extra-long sheets up to 47.2 inches long, making it a great print option for posters, banners, and other oversized products.

The Xerox Iridesse Production Press can be configured with accessories to provide each customer with print capabilities specific to their needs.These specialty enhancements can create competitive advantages for businesses in a wide range of scenarios. A business attending a trade show could use these metallic effects to help its sales materials stand out among the endless stream of materials passed around the trade show floor.

Alternatively, your business could add these special effects to a product catalog or home mailing to make sure your products are noticed by your target audience.

Interested businesses can request print samples or a demo to learn more about this new print solution.

Conclusion

For high-quality print capabilities that combine best-in-class production with speed and efficiency, the Xerox Iridesse Production Press is worth a long look. With its ability to configure the hardware, your business can customize a print setup that perfectly serves your business needs.

FAQs

Q: How much does Xerox Iridesse Production printing cost?

A: Because of the diversity of options regarding finishers, it’s best to speak with someone about customizing a solution that best suits your needs. Prices will vary depending on options. 

Q: How do the Xerox Iridesse metallic inks work?

A: The versatility of the inks are only limited by the user’s imagination. Print with the inks alone or layer them with CMYK for an array of effects—gradients, spot colors, photo effects, and more.

Q: Is clear a color?

A: Of course! What color is a fish tank? What about a glaze? Clear is absolutely a color and using it in print adds a layer of effect of gloss or depth to any print job.

Q: Is the Xerox Iridesse Production compatible with my current workflow software?

A: A list of compatible softwares can be found here.

Q: Does the Xerox Iridesse Production Press support energy efficiency and waste reduction?

A: Yes! Businesses often see significant reductions in waste and energy usage, some by 75 percent or more.